The client, a copywriter and journalist, needed a strong visual identity that conveyed professionalism, creativity, and clarity. The goal was to design a modern, flexible logo that enhances brand recognition while emphasizing their expertise in writing for blogs, websites, catalogs, and reports.
With no existing logo to refine, the challenge was to create a fresh visual identity that communicates trust, precision, and the art of writing. The design had to work seamlessly across both digital and print platforms, ensuring consistency and versatility.
The final design is sleek and modern, with the “i” in “inchiostro” shaped like a fountain pen tip to symbolize writing and creativity. A black color scheme ensures timelessness, reinforcing the brand’s professional and elegant image. This minimalist approach keeps the logo memorable and aligned with the client’s identity.
The pattern is inspired by the fluid strokes of a fountain pen, symbolizing the art of writing. Its elegant curves evoke creativity, precision, and the seamless flow of ideas—key to both journalism and copywriting. These flowing lines reinforce the brand’s focus on clarity and storytelling.
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