Storie di Inchiostro

Industry

Copywriting

My role

Logo Designer
Brand Designer

Project Overview

The client, a copywriter and journalist, required a strong visual identity that communicates professionalism, creativity, and clarity. The goal was to create a logo that would enhance brand recognition while emphasizing the client's role in providing writing services for blogs, websites, catalogs, and reports. Additionally, the logo needed to be modern and flexible across both digital and print platforms.

This project focused on developing a fresh brand identity for a professional copywriter who specializes in various types of written content, from blogs to catalogs, as well as journalism and reportage. The challenge was to establish a visual representation that could effectively communicate trust, precision, and the art of writing, without an existing logo to evolve from.

Design Concept

The final design is sleek and modern, departing from calligraphic fonts and intricate details. The "i" in "inchiostro" (ink) was redesigned to mimic the tip of a fountain pen, giving the logo an elegant touch that symbolizes writing and creativity. The black color scheme was chosen for its timelessness, and when printed with glossy embossing, it can evoke the look of fresh ink, adding texture and dimension. This minimalist approach ensures that the logo is both digestible and memorable, while perfectly aligning with the client’s identity as a copywriter and journalist.

Typography

Colours

Pattern

The pattern draws inspiration from the delicate and fluid strokes of a fountain pen, symbolizing the art of writing itself. The flowing, elegant lines evoke a sense of grace and refinement, while also embodying the creative freedom that is essential to both journalism and copywriting. These curves are not just aesthetic; they represent the seamless flow of ideas and thoughts, which is at the heart of a writer’s craft. The lines also mirror the fluid nature of storytelling and communication, reinforcing the brand's focus on precision, creativity, and clarity in every word.