Context

Dama di Cuoio is a leather goods business situated in the historic Mercato del Porcellino in Florence. The shop is renowned for its high-quality Florentine leather products, which are highly sought after by tourists looking for authentic craftsmanship. The business draws from the owner’s deep experience in the market, reflecting a strong connection to traditional artisanal practices and the rich heritage of Florentine leather.

Needs

The brand required a stronger and more recognizable identity to enhance its presence locally and globally. Key objectives included increasing sales, strengthening audience engagement, improving visibility on social media, and differentiating the business from its competitors. There was also a need to refresh the brand image, reflecting both the tradition of Florentine craftsmanship and a modern, accessible appeal.

Design Concept

The redesign focused on fusing tradition with sophistication by creating a visual identity that represents Dama di Cuoio’s artisanal roots while appealing to contemporary customers. The logo incorporates architectural elements inspired by the arches of the Mercato del Porcellino, anchoring the brand in its historic Florentine location. At the center of the logo is a star, symbolizing the shop’s position as a hub of high-quality craftsmanship and prestige within the market.

The typography, a classic serif font, was chosen to evoke a sense of elegance and timelessness, reinforcing the brand’s commitment to quality and tradition. This cohesive design reflects Dama di Cuoio’s status as a premier provider of Florentine leather goods, successfully bridging heritage with modernity.