Luciano - Cucina Sincera
Logo, Brand Identity
Luciano Cucina Sincera is an Italian restaurant deeply rooted in Calabria’s rich culinary traditions. This project aimed to create a professional logo reflecting family, tradition, and authentic Italian dining. As part of a full renovation, the restaurant rebranded from "Lucky Food" to "Luciano - Cucina Sincera," embracing its true Italian identity.

Luciano, the heart of the kitchen, is now central to the brand, alongside his wife Federica, who welcomes guests with warmth. Their shared passion for honest, heartfelt cuisine inspired the tagline: Cucina Sincera (Sincere Kitchen).
Blue restaurant awning and sign with the script name 'Luciano' and the tagline 'Cucina Sincera'.
Slices of seared tuna steak on a white plate with sauce being drizzled over it.Top view of a white cup filled with coffee on a white saucer with a logo, accompanied by scattered coffee beans on a dark surface.
Animation of a colorful abstract face with animated eyes and mouth shifting expressions on a beige background.
The logo features a handwritten font, giving a personal touch as if Luciano were signing each dish. The "L" resembles both strands of spaghetti and sea waves, blending culinary craftsmanship with elegance. A small drop over the “i” adds a final flourish, symbolizing a drop of sauce, wine, or any essential ingredient, reinforcing the hands-on authenticity of the restaurant.
Chef's hand wearing black glove plating grilled cherry tomatoes with a rice dish on a white plate in a professional kitchen.
The logo features a handwritten font, giving a personal touch as if Luciano were signing each dish. The "L" resembles both strands of spaghetti and sea waves, blending culinary craftsmanship with elegance. A small drop over the “i” adds a final flourish, symbolizing a drop of sauce, wine, or any essential ingredient, reinforcing the hands-on authenticity of the restaurant.
Black cast iron pan with two cooked lamb chops and grilled asparagus on a white wooden surface next to a black round griddle with two handles and a stylized logo in the center.
White chef's hat with the text 'Luciano Cucina Sincera' embroidered on the front, placed on a dark surface surrounded by kitchen utensils and sliced figs.
Luciano Cucina Sincera branded pen and card with a receipt and the word Grazie on a dark surface.Grilled steak with peppercorn sauce and three asparagus spears artistically arranged on a white plate with green and brown sauce drizzles.
Left: Chef in red jacket drizzling oil or sauce onto plated squid; center: elegant floral arrangement with blue, white, and beige flowers on black backdrop; right: gloved hand garnishing pasta dish with yellow cherry tomatoes in a kitchen.