Elettrotek
Logo, Brand Identity, Web Design
Elettrotek specializes in consulting, designing, and implementing electrical, electronic, and industrial automation systems.

My task was to create a completely new brand identity, moving away from their old logo to establish a more professional and competitive image that reflects their expertise.
The new logo integrates elements that highlight both the company's services and values. A leaf-shaped pictogram symbolizes sustainability and renewable energy while also forming the letter "E," linking directly to the brand name. The divided central line of the "E" references the power on/off symbol, reinforcing Elettrotek’s connection to electricity and commitment to innovation.
The brand pattern extends Elettrotek’s visual identity, using geometric shapes inspired by electrical circuits to reflect precision and technical expertise. Its clean, repetitive design enhances the brand’s professional image while ensuring versatility across print and digital platforms.
Elettrotek’s previous website lacked a strong identity, making it hard to stand out. The redesign aimed to create a clear, professional digital presence that reflects their innovation and expertise.

The minimalist design emphasizes clarity, functionality, and consistency, incorporating the new logo, pattern, and color palette for a cohesive and recognizable brand experience.